| 000 | 00899nam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c978 _d978 |
||
| 001 | 015466197 | ||
| 003 | MACHS | ||
| 005 | 20210413150531.0 | ||
| 008 | 030204s2003 maua b 001 0 eng d | ||
| 020 | _a0071199144 | ||
| 035 | _a(OCoLC)49320577 | ||
| 040 | _cMACHS | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2003 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston ; _aLondon : _bIrwin/McGraw-Hill, _c2003. |
||
| 300 |
_axx, 668 p : _bill. ; _c26 cm. |
||
| 500 | _aPrevious ed.: 2000. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 942 |
_2lcc _cBK |
||