Microeconomics : principles, applications, and tools - O'Sullivan, Arthur; Sheffrin, Steven M.; Perez, Stephen J. (Boston ; Upper Saddle River : Pearson, 2015)
Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Elasticity : a measure of responsiveness --Market efficiency and government intervention -- Consumer choice : utility theory and insights from neuroscience -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power : antitrust and regulation -- Imperfect information : adverse selection moral hazard -- Public goods and public choice -- External costs and environmental policy -- The labor market and the districution of income -- International trade and public policy.
Previous edition: 2012.
Originally published as: Microeconomics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin. 1998.
Includes bibliographical references and index.
Keywords: Microeconomics -- Textbooks