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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextPublication details: Boston ; London : Irwin/McGraw-Hill, 2003.Edition: 3rd edDescription: xx, 668 p : ill. ; 26 cmISBN: - 0071199144
- HD9980.5 .Z45 2003
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Previous ed.: 2000.
Includes bibliographical references and index.
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