Writing skills for public relations : style and technique for mainstream and social media /

Revised edition of: Effective writing skills for public relations. 4th ed. c2008.

"CIPR."

Includes bibliographical references (pages 259-260) and index.

The importance of style: an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines: making them work -- Dealing with figures and abbreviations -- Keep it short, simple and plain -- Social media: the x-factor for PR -- Writing for the media -- Captions: how to handle them -- Why editing matters -- Skills and styles for the office -- Traps, snare and pitfalls -- Americanisms: the differences -- The spoken word: pronunciation pointers -- Principles of presentation -- Writing for the web -- Tone: the linchpin of reputation -- Now it's annual report time -- Is it legal? -- Keep to the codes.

Public relations practitioners at all levels need to be able to communicate successfully in writing - not only to avoid misunderstandings but to attract and keep the attention of their readers, whatever their message might be. "Writing Skills for Public Relations" is a wide-ranging guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, John Foster advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this new fifth edition includes valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word. --from alibris.com.