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Health care market strategy : from planning to action /

Hillestad, Steven G

Health care market strategy : from planning to action / Steven G. Hillestad, Eric N. Berkowitz - 3rd ed - Sudbury, Mass. : Jones and Bartlett, c2004 - xvii, 287 p. : ill. ; 24 cm

Rev. ed. of: Health care marketing plans. 1991

Includes bibliographical references and index

ISBN: 0763747998 (hardcover) 9780763747992

LCCN: 2003018041

Subjects--Topical Terms:
Medical care--Marketing
Strategic planning
Health services administration
Marketing of Health Services

LC Class. No.: RA410.5 / .H5 2004

Dewey Class. No.: 362.1/068/8

National Library of Medicine Call No.: W 74 / H652h 2003

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